Excellerated Business School® for Entrepreneurs

Six-Figure Marketing: Marketing Strategies to Attract New Clients and Improve your Cash Flow!

find cah flow in business

As with any type of marketing, you have to open your eyes and ears to new ideas. When you hear an idea or technique being used in an unrelated industry… PAY CLOSE ATTENTION. When you take a proven marketing strategy from an unrelated industry and make it fit your own – you will experience a breakthrough.

It’s always easier to look within your own industry for ideas – but the real good, profitable ones will almost always come from outside.

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

What are you doing to keep in touch with your clients and prospects?

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

It always amazes me to watch how the typical business treats their clients… after they become clients.

At first, it seems they would do anything to get you to buy from them.

Run advertising, offer special deals, bundle things together, new customer discounts… you name it, they do it.

BUT, as soon as they get you as a paying client – you get dropped faster than a steaming hot iron.

Why?

After all the work you put into getting your first deal from a client: earning their trust, showing them you are different, getting them to pull out their wallet, and getting them to put their cash on the table for the first time.

You do all of this – and then never communicate with them again. It makes no sense if you think about it.

You know as well as I that it is MUCH easier to get a person to buy from you if they have already bought before.

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Step #1: The biggest and most immediate returns you can see from your marketing efforts involve your existing clients. Not in finding a new army of eager first-time-buyers… which is where most small business owners put their efforts.

Your existing clients are where the real money is.

Cultivate a solid relationship with them – and build in a consistent communication stream with them – and you will see a big difference in your revenue growth.

The easiest way to use Step #1 in your business? Read more

There is an Ocean of Abundance No Matter What is Happening in the World

Sunset (with kelp pile and me myself

Nothing can take an economy down faster than the uncertainty and loss of confidence by its people.

After the 9/11 Tragedy, we knew that the Stock Market was going to drop-that many businesses would take a tremendous toll – it didn’t take long for the experts to start predicting a recession and possibly a great financial downturn in the economy. The traditional media thrives on fear.

No questions that there are many businesses that are suffering – we all have been affected by the domino effect – and on the other hand, there are many businesses that are thriving, and doing very well.

This is a good time to remember the “bartender’s philosophy of business”: when things are great, business is great; when things are bad, business is great. There are always opportunities in the darkest hours.

There are many industries and businesses that are making money and thriving: flag manufacturers, printers who see the opportunities, t-shirt manufacturers (some of the most obvious), car rental companies, Amtrak, Greyhound, flower distributors, card manufacturers, television/radio ads and many others – and to speak the unspeakable – war has always been profitable.

CNN reported on Oct. 9 in the Money Line Program that Bio-tech companies, because of the biological warfare fears, now have a huge market growth opportunity, where as before the 9/11, office space in NY was scarce; computers had been sold out. Every single business in that building needed to be recreated somewhere.

There are stories of the large financial institutions who had prepared with an emergency plan and had their offices duplicated in New Jersey and were back to work within 48 hours – and not one client left them. And then there were others who lost their businesses entirely because they had no contingencies for a tragedy such as with WTC, the Pentagon and the plane disasters. There is a great profit to be made now from security. In our own offices, we purchased additional back up materials for our computers, and have looked at security measures – money is being made all over the place.

On October 11, it was reported, again on CNN, that the Markets had returned to the pre-9/11 average, and that the Government had done a great job at stabilizing the economy, and that Unemployment had not gone through the roof.

What you may need, is new “ears” and “eyes” to perceive the opportunities when unexpected events occur. The business of the News is to get you to stay glued to the television, radio, or for you to go to their web site, keep you there as much as possible, and link you to other services and sites-all income generators. To this day, negative news has been the attraction to the masses-many of us, specially publications like The Light Connection are working on changing that paradigm.

Until that day happens , watch your tendency to want to buy into the Mass Consciousness of Negativity. It’s like looking at a deadly accident on the road – not wanting to look but can’t help it.

Money & You Seminar Notebooks

The minute that you buy into the fear, the more that money will make a quick exit from your life. If you buy into the Collective Consciousness of lack and scarcity, you can kiss your prosperity consciousness good-bye.

One of the key components of fear-if not handled properly-is lack of energy. Very few people know how to turn fear into opportunity, so here are a few tips:

Get energetically and physically prepared to handle the “emergency” – emerging out of a challenge. Take vitamins/immune boosters-stress creates disease-take long walks, yoga, exercise, do whatever you need to do to get your body moving and out of inaction, and the mass depression that has been in the air-and move into “action mode”.

• Any time you are having a down-turn in your financial picture, do a quick plan to recreate finances needed. Do a Budget to take you out of “mental panic.” Look at all the sources of money in your world; sell things, trade services, save, tithe, go into income-generating activities.

Think laterally. Brainstorm with close friends and associates, and move into the mindset of a true entrepreneur-move into the mindset of a millionaire-and a person who is used to reaching the financial goals they set for themselves.

Read publications like The Dynamics Laws of Prosperity by Catherine Ponder. No matter what spiritual path you follow, allow for the over-religious overtone to just be part of it and focus on the essence of those affirmations. Personally that book took me through a very rough financial patch; it supported me daily in remembering that true Prosperity Consciousness comes from within and trust in God.

Read the financial news, both in writing and through radio or TV to see the opportunities. Learn to “see” as you never have before, and you look for the opportunities available to make money.

• Balance between the Spiritual and the Physical. Intend, affirm, and take action.

Get support. Join a Mastermind Group, do this not only on-line but physically. Yes, you can get a lot of support through the Net, but there is nothing like the human touch and love and connection of other people. If you can feel yourself being supported by others, you will begin to accept the “invisible” support of the Universe and God.

Do programs to expand your consciousness and to support you in clearing blocks to having what you want in life. If the funds are not there, pick up a great book at the library, or read your old notes from past programs that you may have attended.

Move yourself into action. Move yourself into money-consciousness. Believe in miracles around money. Don’t exclude money because of old beliefs. This mindset will give you the energy to move forward and handle any financial challenges. To focus on handling money is like handling a physical disease, and it takes time, focus, attention and purpose.

If you don’t have what you want financially, trust the Laws of Prosperity, and know that possibly deep inside you may have blocks to feeling worthy, or negative conditioning that money is not spiritual, or people who have it have gotten it at the expense of others, or some other “garden variety” negative thought about money.

Lastly, remember: it is always a good time to make money. The opportunities are there.

DC Cordova

Creative Commons License photo credit: mikebaird

The Prospering Power of Perception

3236981585_c7bb7960a3

Being fortunate is first and always a state of mind and so is misfortune.

In an instant, one can become fortunate with the right attitude or unfortunate, just like that, because they believe they have lost someone or something they value. You can be feeling wonderful and then get a phone call from someone who criticizes you. Right then, if you do not keep your mind in a good place, you can become hurt and dejected and lose your motivation to do anything for the rest of the day or longer.

One day a while back, I mentioned to my friend that I was surprised how dark and gloomy the day was. She laughed and pointed out that it was a very sunny day, but I was wearing dark glasses. Taking off the glasses, I realized that she was right. This was such a good lesson for me to remember. Most of what we believe is happening is really the result of our perception. Perception determines what we think, feel, and do. From one point of view, the glass is half empty, and from another, the glass is half full and both are right according to their perception.

A lucky person thinks, “I am lucky,” and they always find a way to be a winner in every situation; whereas, an unlucky person thinks, “Nothing good ever happens to me” and will find a way to be a loser in every situation. Both are right because this is how they see things.

A friend of mine, who worked in an automobile agency, told me about one of his co-workers. Every morning the co-worker would check the coin return in the coke machine, and if he found money there, he would say, “Today, is my lucky day and would sell two or more cars that day.” After a while, the manager, who was smart, would put money in the coin return and the man would find the money and say, “Today is my lucky day and he would sell 2 or more cars.” On the other “unlucky days,” he didn’t sell any cars or perhaps one.

You may be thinking, “Yes, but, some people actually have won the lottery, prizes, and such and others have lost their jobs, mate, house, etc., so how can you say good and bad luck are the result of one’s perception?”

Right perception makes the difference between a loss or gain. For example, losing a job seen in the right fortunate way means that the universe is kicking you out of one situation because there is a much better position for you somewhere else.

Perhaps it is time to go into business for yourself rather than depending upon others. You are ready to do what you love and prosper from it, rather than being in a stale, dead-end, and unsatisfying job. Read more