Tag Archive for: Eyes Ears

Six-Figure Marketing: Marketing Strategies to Attract New Clients and Improve your Cash Flow!

find cah flow in business

As with any type of marketing, you have to open your eyes and ears to new ideas. When you hear an idea or technique being used in an unrelated industry… PAY CLOSE ATTENTION. When you take a proven marketing strategy from an unrelated industry and make it fit your own – you will experience a breakthrough.

It’s always easier to look within your own industry for ideas – but the real good, profitable ones will almost always come from outside.

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What are you doing to keep in touch with your clients and prospects?

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It always amazes me to watch how the typical business treats their clients… after they become clients.

At first, it seems they would do anything to get you to buy from them.

Run advertising, offer special deals, bundle things together, new customer discounts… you name it, they do it.

BUT, as soon as they get you as a paying client – you get dropped faster than a steaming hot iron.

Why?

After all the work you put into getting your first deal from a client: earning their trust, showing them you are different, getting them to pull out their wallet, and getting them to put their cash on the table for the first time.

You do all of this – and then never communicate with them again. It makes no sense if you think about it.

You know as well as I that it is MUCH easier to get a person to buy from you if they have already bought before.

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Step #1: The biggest and most immediate returns you can see from your marketing efforts involve your existing clients. Not in finding a new army of eager first-time-buyers… which is where most small business owners put their efforts.

Your existing clients are where the real money is.

Cultivate a solid relationship with them – and build in a consistent communication stream with them – and you will see a big difference in your revenue growth.

The easiest way to use Step #1 in your business? Read more