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10 Reasons to Use Facebook for Business

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10 Reasons to Use Facebook for Business

Social networking websites, especially Facebook, have significant implications for business owners, marketers, and entrepreneurs around the world. To keep your business current, you should at least be familiar with the latest conversational marketing techniques and viral technologies, including Facebook and its array of powerful features.

Here are ten reasons to be active on Facebook:

1. Meet your peers. Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more white collar users.

2. Find business contacts. Facebook reached more than 200 million active users in April 2009, and is predicted to overtake MySpace in the United States by January 2010, not only are your friends on Facebook, so are your prospects, your customers, your JV partners… and, of course, your competitors. You need to be on too.

3. Instant gate opener. Facebook members are open to connecting. You can easily begin a dialog with highly successful—even famous—people who were previously otherwise unreachable.

4. Build relationships. By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.

5. Raise visibility. By consistently showing up, posting relevant information, and being a thought leader, you can increase visibility and credibility as an expert in your area.

6. Develop your personal brand. The lines between business and personal have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalize your brand.

7. Target your niche. Users volunteer vast amounts of information about themselves that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access. Author, John Battelle, calls Facebook a “database of intentions.”

8. Get rapid top Google placement. Create a Page for your business and ‘‘push” information to your “fans.” Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning. Facebook has a PageRank of 3/10, and an Alexa Rank of 4.

9. Place targeted ads. With Facebook Social Ads, you can test out extremely targeted advertising for minimal cost.

10. No cost marketing. Aside from paid ads, Facebook is totally free to use and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients.

Mari Smith graduated from Money & You in May 1999, and from Business School for Entrepreneurs in June 1999. She is a Social Media Keynote Speaker, Consultant & Trainer. She offers a free introductory class for professionals on how to use Facebook for strategic business growth at: http://whyfacebook.com. Class materials include guides, how-to videos, discussion forum, and dozens of interviews with successful active Facebook members.

Creative Commons License photo credit: jonathansin

Money & You® – First Weekly Podcast

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Money & You® Distinctions…

Money & You® is played in a games environment so you can learn and safely correct. A few of the key distinctions that show up through the 3 ½ day program include:

Win/Win – Most people think they play win win, but in the games you can see your own behaviors

Behaviors are unconscious that push people away. You can see those by playing in several different of the games.

Financial freedom

Being debt free
How to live the life you love

We teach Generalized principles that apply everywhere. Most of them come from our mentor, Dr. R. Buckminster Fuller. One is called Precession: Once you begin to run your life from the precessional results you can create, you’ll start being more aware and running it differently. The game we play is one of our graduates’ favorites and one that most never forget!

DISC – We have a Master in Personality Styles teaching within our team, Carol Dysart (carol@caroldysart.com) and by knowing your own profile, you will learn how to reach resolution with others and how to understand the differences. You can grow a team much faster because you are putting the right people in the right jobs. If you put the wrong personality in the wrong jobs, it will be very hard to make it. Learning whether they can go out and create

Leverage – famous people use these distinctions and the principle of leverage in their business. They came up with an idea and were able to leverage that product. Leverage is like business systems and most people think they already know and understand it. But unless you can take off and go to Hawaii and the business will run without you, you don’t have leverage – and you work too hard!

Emotional Intelligence – the principle of Perturbation. When you fill any system with more than it can handle, the body goes through a process. The body cannot hold feelings, emotions, and mental all in the same space, so it goes through a process of reaching the other side.

Synergy – A term coined by Bucky – when you create something with unpredictable results. You don’t always know when you are going to do it. The result is always unexpected and much more than you thought. When you have an aligned team, this is much easier to create.

These are only a few of the distinctions covered. Please listen and download the documentation about the Business Success Model because that incorporates the distinctions in a way you can use.

We end every M&Y with the spirit of cooperation. Money & You® is not only about making money. It is about learning not only how to make money but to be happy by making a contribution.

We also highlight and share interesting graduate projects and the difference some of our graduates are making in the world. People never forget these distinctions, nor the business friendships made over this intense, fun, and energized weekend.

For further information and to register, go to www.excellerated.com or call 1-619-224-8880.

Money & You® Weekly Podcast:

“Money & You® Distinctions”


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(length app. 10:00 minutes)

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